they asked for a modern shop, buyers wanted familiar
role: UX design team lead
€380M → ~€1B
B2B revenue
- 11 focus groups in 26 countries
- 56 participants
- team of 6
work
Case study coming
the signup journey nobody had mapped in 3 years
role: senior product designer, research
- full signup and onboarding journey mapped
- sales, support and product in one picture
Case study coming
from first interview to ready for development, at short notice
role: solo designer, led the research
- user interviews
- hybrid app for Windows, iOS and Android
- user tests
Case study coming
design ops for a global research team
role: senior product designer
- design-system workflows
- cleaner Figma files
- smoother handoff